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Unrealized Potential at Check-out

Re-utilizing your checkout aisle for fresh foods impulse buys

 

Currently, a vast majority of retailers utilize small, simple beverage merchandisers as end-caps for their check-out lanes. As customers have matured and grown, their desire for differing products has increased as well. The use of an open refrigerated merchandiser in place of the single task beverage unit allows the retailer to promote a much wider array of fresh product, that incidentally also have a much higher profit margin and/or return. This underutilized space could be the boon to revenue and increase a store's sales per square foot by simply reusing space they already have. No longer simply the domain of candy and magazines, but now shoppers' impulse buying habits can be directed toward packaged salads, sandwiches, breakfast items, meals-to-go, or even hot rotisserie chicken.  Southern has a variety of merchandisers that can be used in this capacity as a check-out endcap.  Check out the gallery below for some examples of our checkstand merchandisers, and feel free to contact us to find the right fresh food case for your check-out/checkstand program. 

 

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